Drive new members to portal for registration

Purpose

Welcoming the member and demonstrating 
ease of portal use

Suggested Broker touchpoint

Review the registration steps and help
members register

Emphasize the importance of selecting a Primary Care Provider (PCP) and highlight how simple the selection process is. Encourage them to stay in network and to take action by choosing their PCP through the designated portal. Earn Rewards for the members, step one

Purpose

Ensure every member has a PCP on file and 
understands the steps required to make their selection.

Suggested Broker touchpoint

Remind members of the need to select a PCP 
and guide them to the portal for step-by-step
instructions and support.

Encourage members to complete the Health Risk Assessment (HRA) by highlighting its importance in supporting personalized care and improving overall health outcomes and get them one step closer to gaining rewards.

Purpose

Increase member engagement by motivating them to take the necessary steps to complete the HRA, which helps identify health risks early and tailor care accordingly.

Suggested Broker touchpoint

Communicate the value of completing the Health Risk Assessment (HRA) to members. This includes explaining how the HRA helps identify potential health risks early, enables more personalized care, and may unlock benefits such as wellness incentives or improved plan support. Encourage members to complete the HRA by guiding them through the process and addressing any questions they may have.

Schedule a check up with PCP. Take advantage of the 
coverage including $0 covered insulin, $0 prescription
supplies, and $0 coverage on eight key lab tests and
screenings.

Purpose

It’s important to know that these diabetes-specific 
benefits can make a meaningful difference for 
members —helping them stay on top of their health
while minimizing out-of-pocket costs.

Suggested Broker touchpoint

Educate on diabetes management tools
and low-cost prescription options. $0 management 
reference and benefits.

Encourage members to explore and utilize 
all available pharmacy offerings.

Purpose

Educate members on how to make the most of their
pharmacy benefits. Plans offer members access to a
wide range of $0 covered medications—making it
easier and more affordable to manage chronic 
conditions like diabetes, certain heart conditions,
mental health issues, and more.

Suggested Broker touchpoint

Send a reminder to members about their pharmacy 
needs and available support.

Encourage mothers to schedule and attend 
postpartum follow-up appointments to ensure
their well-being.

Purpose

Support mothers in their post-birth care
journey by emphasizing the importance of follow-up
appointments and ongoing health check-ins.

Suggested Broker touchpoint

Promote available resources and remind 
members to take advantage of postpartum
care support.

When requested by member, reference the 
portal for information.

Encourage mothers to schedule and attend 
postpartum follow-up appointments to ensure
their well-being.

Purpose

Support mothers in their post-birth care
journey by emphasizing the importance of follow-up
appointments and ongoing health check-ins.

Suggested Broker touchpoint

Promote available resources and remind 
members to take advantage of postpartum
care support.

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint

Encourage members to access care easily through the plan website

Purpose

Highlight the mental health benefits available through their plan, including support for  stress, anxiety, depression, addiction and more.

Suggested Broker touchpoint